Bachelor of Business Administration (Marketing)
INTRODUCTION
Marketing is highly vital in our society; its philosophy, principles, and techniques are applicable to all organizations.
The marketing department in an organization has responsibility for identifying who the consumers are, what they need and want,
and how best to meet those needs/wants by creating and delivering superior value to them. Marketing practitioners use strategy
tools to target customers, create value recommendations and positioning for each target, and deliver and communicate value to
these customers through product design, advertising, pricing, promotion, personal selling and distribution.
The marketing degree will prepare students for a successful career in the field of marketing in today’s highly dynamic and
challenging environments. The program focuses on a broad based business education, which includes, human resource management,
economics, statistics, finance, accounting, and small business management. In addition to a broad array of courses in Arabic
and English, marketing students will obtain a strong grounding in a wide range of subjects needed for successful marketing
management such as consumer behaviour, global marketing, service marketing, strategic marketing, marketing research, product
and brand management, sales management, advertising management, and public relations.
OBJECTIVES
The primary educational outcomes for students who major in marketing include:
- To provide students with an understanding of the concepts and principles of marketing;
- To develop student’s ability to analyze markets and understand customer needs and behavior as a foundation for developing effective marketing strategy;
- To help students develop their verbal communication and interpersonal and team work skills; encourage team-work, and strengthen their analytical and problem solving skills and intellectual abilities;
- To help students strengthen their analytical and problem solving skills;
- To help students develop their intellectual abilities;
- To provide students with skills and competence necessary to effectively use information technology in marketing decision-making;
- To provide students with the necessary marketing education and skills to prepare them for further studies.