Bachelor of Business Administration
(Small Business Management)
INTRODUCTION
Large firms have been re-evaluated since the 1970s when they became associated with
rationalization and employment reduction, but resulted in a substantial increase in the
formation rates of new small firms. The creation of small firms is considered to be a
remarkable contribution to the economy of countries. Small firms are seen as major
contributors to economic growth of a country and individuals, where they are identified
as forming the backbone of the economics of many countries. It’s important to understand
the concepts behind the development of small firms, their growth and effective planning of
new venture creation. Therefore, this course is designed to appeal to students wishing
to pursue business and economic development careers and to individuals considering business
ownership in the context of modern society.
OBJECTIVES
The primary educational outcomes for students who major in small business management include:
- To provide students with an understanding of the concepts and principles relating to small business management, venture creation and entrepreneurship,
and acquire different methods of how to utilize business opportunities and ideas in the modern economy;
- To help students maximize growth of new ventures, and to undertake effective planning in business development support and economic development;
- To help students develop their verbal communication and interpersonal skills,
encourage team-work, and strengthen their analytical and problem solving skills and intellectual abilities;
- To provide students with an understanding of how entrepreneurial ventures successfully compete for financial resources, successfully identify and reach their target markets,
and successfully establish business process, systems, and controls to manage small and growth-oriented ventures;
- To develop students with knowledge of business and management who will be able to
successfully handle the complexity and uncertainty of the contemporary business management;
- Learning how to process business information, its collection, analysis, and presentation; applying it to problem solving and decision making,
thereby enabling students to make an immediate contribution to the challenges of industrial and commercial organizations;
- A knowledge of the basic principles of management including human resource management,
marketing, international business management, strategic management, and customer service management;
- To provide students with the necessary management education to prepare them for pursuit of further studies.