Bachelor of Business Administration (Marketing)

Study_Plan

Course Code Year (1) Semester (1) Credit Hours Course Code Year (1) Semester (2) Credit Hours
ARAB 101 Arabic language I 2 ARAB 102 Arabic Language II 2
IC 101 Islamic Culture I 2 IC 102 Islamic culture II 2
ENG 101 English I 2 ENG 102 English II 2
MATH 101 Mathematics 3 STAT 101 Business Statistics 3
MGT 111 Introduction to Business 3 PSY 101 Introduction to Psychology 2
MIS 101 Information Technology 3 ACCT 111 Principles of Accounting I 3
COM 101 Communication skills 2 ECON 101 Microeconomics 3
TOTAL 17 TOTAL 17

Course Code Year (2) Semester (1) Credit Hours Course Code Year (2) Semester (2) Credit Hours
ARAB 203 Arabic language III 2 FIN 211 Principles of Finance 3
IC 203 Islamic culture III 2 MGT 213 Organizational Culture & Leadership 3
ENG 203 English III 2 MGT 214 Business Law 3
ACCT 212 Principles of Accounting II 2 MGT 215 Organizational Behavior 3
MKT 211 Principles of marketing 3 MGT 216 Operations management 3
MGT 212 Principles of Management 3 MIS 211 Principles of Management Information Systems 3
THMG 211 Introduction to Tourism & Hospitality 3
TOTAL 18 TOTAL 18

Course Code Year (3) Semester (1) Credit Hours Course Code Year (3) Semester (2) Credit Hours
IC 304 Islamic Culture 2 MKT 321 Marketing research 3
MGT 301 Research Methods and Data Analysis 3 MGT 326 Consumer behaviour 2
MGT 317 Operations Research 3 MKT 323 Integrated Marketing Communications 3
MGT 321 Venture creation 3 MKT 324 Marketing Channels 3
MGT 322 Customer Services Management 3 MKT 325 Advertising management 3
MGT 323 Management of small business enterprises 2 ECON 302 Macroeconomics 3
MGT 324 Innovation management 3
TOTAL 19 TOTAL 17

Course Code Year (4) Semester (1) Credit Hours Course Code Year (4) Semester (2) Credit Hours
MGT 418 Strategic management 3 MGT 490 CO-OP TRAINING 08
MKT 426 Product & brand Management 3
MKT 427 Global marketing 3
MKT 428 MKT 428 3
ELE XXX Elective 3
ELE XXX Elective 3
TOTAL 18 TOTAL 08

Marketing Elective Courses
Course Code Course Name Credit Hours
MGT 441 Sales management 3
MGT 442 Service marketing 3
MGT 443 Retail Management 3
MGT 444 Industrial Marketing 3
MKT 445 E-Business 3