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CONCENTRATION

ELECTIVES

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of important concepts of eco-tourism;
• Be aware of development and activities of ecological sustainable tourism locally and worldwide;
• Be able to use business management context in eco-tourism;
• Understand legislative and management context under which eco-tourism operates.

COURSE DESCRIPTION:

Introduces students to key concepts in eco-tourism and ecologically sustainable tourism development and activities in Saudi Arabia and worldwide. Adopting a business management context that explores the principles of eco-tourism and how they translate into business practice, the key concepts of ecologically sustainable tourism development and how they translate into practice and includes an overview of the legislative and management context under which eco-tourism operates.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of key concepts of the business of adventure travel;
• Understand primary skills necessary to plan, organize and lead adventure touring and trips;
• Learn important interpersonal and administrative skills of adventure travel.

COURSE DESCRIPTION:

This course will give students an insight into the business of adventure travel. Students will develop primary competencies necessary to plan, organize and lead adventure outings, trips and tours that maximize participants' experiences and yet manage the inherent risks appropriately. The course will focus on the technical, interpersonal and administrative skills required to be successful in this industry sector.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of historical and cultural attractions sites in Saudi Arabia;
• Learn skills necessary to present and interpret local heritage in different regions of Saudi Arabia.

COURSE DESCRIPTION:

Analyzes historical and cultural attractions, including museums, monuments, pilgrimage sites, archeological sites, and cultural/heritage landscapes. Covers presentation and interpretation, local heritage of different regions in Saudi Arabia.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of key concepts and practices of entrepreneurship in eco-tourism business;
• Understand how to create a business plan, including goal setting, planning, marketing, and conducting research.

COURSE DESCRIPTION:

Covers the concepts and practices of entrepreneurship as applied to ecotourism businesses. Includes creating a vision, goal setting, planning, marketing, conducting research, and preparing a business plan.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to discover the techniques and strategies for dealing with difficult customers.
• Be able to identify the variables in a customer-focused organisation.
• Be able to review behaviours of difficult customers.
• Be aware of methods of improving and managing quality of service.
• Be aware of the quantitative model of service management.
• Be aware of forecasting demands for service and capacity planning.
• Recognize growth and globalisation of service.
• Be aware of current issues related to customer service management such as Saudization of service sector and GCC experiences.

COURSE DESCRIPTION:

A study of customer services accompanying core product and service products. Problems and issues related to the service mix, service-level decisions, the formulation of service policies, customer service management, the development of customer service staff, training and evaluation are analysed. Discussion covers customer information, customer surveys and suggestion, the handling of complaints and adjustments, techniques for dealing with difficult and angry customers, dissemination of information, maintenance, technical services, and the development of new customer service programs. Special attention is given to current issues related to customer service management such as Saudization of service sector and GCC experiences.

Textbook/Reference:

• J. J. Lauderbaugh, Customer Service Management, Technology Marketing Corp, 1st edition 1994.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Understand the terminology appropriate to the travel and tourism industry;
• Understand the roles of national and international professional associations, government agencies, trade and professional literature in tourism;
• Understand Global changes which effect tourism destinations;
• Understand the external and internal factors that influence individuals’ travel behaviour;
• Be aware of the principles of service marketing and consumerism to travel and tourism;
• Be aware of the economic, cultural and environmental impacts of tourism on a host community;
• Be aware of the role of tourism as vehicle for understanding different cultures and values of places, and the current and future trends in travel and tourism.

COURSE DESCRIPTION:

Students will be acquainted with the huge, complex and continuously evolving travel and tourism industry. The social, cultural and psychological aspects of travel and tourism are defined, its basic concepts and structures, and explains how tourism can become an important factor in the wealth of any nation.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Know the layout and equipment necessary for travel agencies;
• Know the different travel agencies’ operations;
• Know international tourism organizations and companies and their relations with travel agencies;
• Be able to organize work with convention - meeting planners on local and international basis;
• Know the latest technologies in travel and reservation information systems.

COURSE DESCRIPTION:

Introduces travel agency layout with all required . Gives an understanding of the roles, operations of travel agencies. Explains the functions of tour operators, wholesalers, travel management and convention planners. Gives an overview of the latest technologies of travel information and reservations systems.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Recognize different motives for travel;
• Recognize important characteristics of tourist groups and their cultural background;
• Understand the relationship between tour guides and tourism industry organizations;
• Be aware of different types of tours and the challenges presented by each;
• Develop enhanced interpersonal, presentational, public speaking and social skills;
• Recognize different techniques for dealing with tour logistics.

COURSE DESCRIPTION:

This course provides knowledge about motives for travel, profiles of travellers, and local cultural heritage and its relation to tour guiding. Also it provides techniques and skills in presentation, public speaking and tour logistics.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of geographic sites of different Continents, Countries and Capitals of the world;
• Understand the most important regions, tourist sites, monuments, tourist activities in countries of the world;
• Understand the markets which demand different types of tourism;
• Understand the different world cultures, style of living, buying power and their general opinions about tourism.

COURSE DESCRIPTION:

This course introduces world geography and cultures, the five continents and their locations; the most important tourist areas, ancient sites and tourism activities in countries of the world; the locations of international markets demanding religious, recreational, safari, mountain climbing, water sports and diving tourism; world cultures based on geographic locations, ways of living, buying power and their opinions about tourism.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Identify the importance of tourism development;
• Define the basics and principles of tourism development;
• Identify the forces around the world that attract tourists;
• Identify the importance of local tourism awareness in tourism development;
• Define supply and demand factors for the tourism product;
• Identify the methods and techniques used to achieve promising tourism development plans.

COURSE DESCRIPTION:

This course introduces the importance of tourism development in boosting the tourism industry’s progress in the Kingdom; basics and principles of tourism development; tourism attracting forces around the globe. Also, it covers the importance of local tourism awareness in tourism development and the means of developing it; the supply and demand factors for the tourism product; and the methods and techniques implemented to achieve promising tourism development plans.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Understand transport systems management and its importance in tourism fields;
• Be aware of international laws and regulations governing transport means;
• Be aware of safety rules and specifications applied in different transport means;
• be able to illustrate modern technologies used in managing and operating international transportation systems.

COURSE DESCRIPTION:

This course covers transport systems management and its importance in tourism and hospitality fields; types of transportation; international laws and regulations governing transport means; safety rules and specifications applied in different types of transport; and modern technologies used in managing and operating international transport systems.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to build a passenger name record to the complicated entries associated with extensive travel itineraries;
• Become proficient in the use of current airline reporting corporation (ARC) documentation;
• Become proficient in the use of simulated CRS systems, internet resources, as well as other technologies;
• Understand the technological interactions within a global distribution system (GDS).

COURSE DESCRIPTION:

This course is designed to be a comprehensive, hands on computer learning experience. Students will progress from the first elementary steps of building a passenger name record to the complicated entries associated with extensive travel itineraries. Through this course, students become proficient in the use of current airline reporting corporation (ARC) documentation, simulated CRS systems, internet resources and they will understand the technological interactions within a global distribution system (GDS)

COURSE OBJECTIVES:

At the completion of this course, students will:

• Understand and engage in the management of a tourism operation;
• Write a business plan to establish a new tourism venture;
• Examine the issues affecting the management of tourism businesses;
• Be aware of the complexity of developing a diverse range of skills and techniques needed to manage a tourism venture.

COURSE DESCRIPTION:

Tourism operations management aims to promote an understanding of operational and management issues in tourism from an industry perspective.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to discover the techniques and strategies for dealing with difficult customers.
• Be able to identify the variables in a customer-focused organisation.
• Be able to review behaviours of difficult customers.
• Be aware of methods of improving and managing quality of service.
• Be aware of the quantitative model of service management.
• Be aware of forecasting demands for service and capacity planning.
• Recognize growth and globalisation of service.
• Be aware of current issues related to customer service management such as Saudization of service sector and GCC experiences.

COURSE DESCRIPTION:

A study of customer services accompanying core product and service products. Problems and issues related to the service mix, service-level decisions, the formulation of service policies, customer service management, the development of customer service staff, training and evaluation are analysed. Discussion covers customer information, customer surveys and suggestion, the handling of complaints and adjustments, techniques for dealing with difficult and angry customers, dissemination of information, maintenance, technical services, and the development of new customer service programs. Special attention is given to current issues related to customer service management such as Saudization of service sector and GCC experiences.

Textbook/Reference:

• J. J. Lauderbaugh, Customer Service Management, Technology Marketing Corp, 1st edition 1994.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of the principles of human resource management and human resource development;
• Be aware of labour planning (supply and demand) in organizations;
• Be exposed to recruitment and training processes in organizations;
• Be aware of compensations and benefits and the ability to design a compensation system.
• Be aware of interpersonal skills: personal development, time and career management.
• Recognize the developments that are taking place in KSA and GCC countries.

COURSE DESCRIPTION:

This course provides an introduction to the principles of human resource management. It focuses on studying labour markets and the proper ways of recruitment, planning and organising of human resources, the importance and types of staff training programmes. The course also explains different ways of reducing labour turnover and increasing staff loyalty and motivation. Special attention is given to the developments that are taking place in KSA and GCC countries.

Textbook/Reference:

• Jac Fitz-Enz, Jack J. Phillips, A New Vision for Human Resources: Defining the Human Resources Function by Its Results, Crisp Publications 1998.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of main concepts of tourism economy;
• Be able to use quantitative methods to measure the financial performance of the establishments of tourism sector;
• Be able to forecast the impacts of tourism on economy;
• Be aware of capital investment in tourism and trends of international tourism flows;
• Be aware of the impacts of the international tourism on the economies of KSA and GCC countries.

COURSE DESCRIPTION:

This course covers the trends and applications of economics in tourism at the level of the establishments in the tourism and hospitality sectors. The course focuses on the study of the impacts of tourism on economy. Also the course presents the trends of international tourism flows and their impacts on the economies of KSA and GCC countries.

Textbook/Reference:

• John Tribe, “Economics of Leisure & Tourism”, Prentice Hall

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to understand the different aspects of financial management;
• Be able to apply the concepts and tools of financial management;
• Be aware of capital structure theory and practice, dividend policy, lease analysis, valuation, risk in capital budgeting, and the use of derivatives.
• Be able to use financial analysis, forecasting and planning in the business environment.
• Recognize the problems facing Saudi managers in the application of financial theory.
• Practice examples, problems and cases to help develop analytical ability and application of financial theory and analysis using computer software.

COURSE DESCRIPTION:

This course seeks to introduce students to the issues, theories, and methodologies that comprise a framework for rational decision-making by financial managers. It presents capital structure theory and practice, dividend policy, lease analysis, valuation, risk in capital budgeting, and use of derivatives. Topics covered in this course include present value analysis, capital budgeting, pricing, mergers and acquisitions, and short-term assets and liabilities management. Special attention is given to the problems facing the Saudi managers in the application of financial theory. This course presents examples, problems and cases to help develop analytical ability to illustrate the practical application of financial theory and analysis.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Define the rights and responsibilities granted or imposed by law upon tourism and hospitality owners or managers.
• Know the Kingdom’s laws and legislation applicable in the tourism and hospitality fields.
• Be aware of international agreements concerning tourism and hospitality relations.
• Have been exposed to tourism and hospitality management contracts.

COURSE DESCRIPTION:

Introduces the rights and responsibilities that law grants or imposes upon tourism and hospitality owners or managers. Introduces the international agreement concerning tourism and hospitality relations. Introduces the Kingdom’s laws and legislation and their applications in the tourism and hospitality fields concerning different tourism institutions and hotel management contracts.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Know the importance of sales and marketing in the success of tourism and hospitality premises;
• Be able to apply different marketing strategies and techniques to promote tourism destinations and products and hospitality industry;
• Know different marketing activities used in tourism and hospitality industry;
• Be able to develop a marketing plan for a tourism organization or tourist destination and hospitality institutions;
• Know modern trends in tourism and hospitality marketing applications.

COURSE DESCRIPTION:

This course focuses on the development of a comprehensive study of strategies and advanced techniques used in marketing tourism destinations and products and hospitality institutions. Also it describes different marketing strategies and techniques to promote tourism destinations and products and hospitality industry. The course focuses on modern trends in tourism and hospitality marketing applications. Special attention is given to the marketing activities and practical issues concerning marketing plans for a tourism organization or tourist destination and hospitality institutions.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Acquire practical experience on the operational, supervision and managerial levels in travel agencies or tourism resorts.

COURSE DESCRIPTION:

This course seeks to provide students with practical training for the whole semester in different business organizations, under close supervision of the faculty’s administration. Training will be performed on the operational, supervision and managerial levels in travel agencies or tourism resorts.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Understand the concepts of event and leisure tourism management;
• Understand the leadership role destination assumed in event and leisure tourism development;
• Be able to explain what issues need to be addressed in successful event and leisure tourism management;
• Be able to assess the impact, significance and contribution that events and leisure tourism make to local, regional and national tourism development;
• Be able to critically evaluate the costs and benefits of event and leisure tourism management in pump-priming tourism activity.

COURSE DESCRIPTION:

Leisure tourism and event management seeks to explore the role of events leisure as major contributors to tourism activity. This course aims to develop the management principles of leadership in terms of destinations using events and leisure tourism to boost visitor activity, and the organizational skills required to successfully host events and leisure tourism.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Know about the international tourism resorts’ industry;
• Be able to identify the different types of resorts, their components and necessary environmental specifications;
• Understand the different nature of tourism sites in the Kingdom and types of resorts appropriate to them;
• Be familiar with the different types of activities offered by resorts;
• Be able to identify ways of promoting resort tourism in the Kingdom;
• Be able to identify the managerial systems and policies necessary for a resort to achieve its goals.

COURSE DESCRIPTION:

This course covers knowledge about the international tourism resorts industry, and the types of resorts, their components, and vital environmental specifications necessary for resorts development. It also covers the types of resorts appropriate to the different nature of tourism sites in the Kingdom and shows the types of activities required to be offered to promote tourism. Policies and systems required for the successful management of resorts are also studied.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to plan, organize and guide pilgrimage groups;
• Know techniques to handle pilgrimage masses, control and chaos prevention;
• Be familiar with by-laws and regulations related to pilgrimage;
• Know how to manage pilgrimage boarding facilities;
• Be able to deal with a potential crisis in an appropriate way;
• Be able to deal with first aid as applied to pilgrimage.

COURSE DESCRIPTION:

Students will be acquainted with Hajj & Umrah aspects as they relate to group handling and operations, management of the masses, lodging, crisis management and first aid principles. Also regulations and by-laws related to Hag and Umrah operations.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Understand the unique nature of the tourism industry in Saudi Economy;
• Identify the tourism industry as a major component influencing the Saudi economy;
• Improve their abilities to study and analyse practical situations within the premises of local tourism industry and its effects on the economy of KSA.
• Identify the interaction between tourism industry and other economic variables of Saudi economic;
• Appreciate the role and development of fiscal policy, money, banking, and monetary policies in the development of the tourism industry.

COURSE DESCRIPTION:

The course emphasizes the presentation of the peculiarities of the tourism industry in Saudi economy. Subject studied include issues and complexities of national income, National Income Accounting, aggregate demand, and changes in the economic structure. The course examines major topics and sectors of the tourism industry in Saudi economy: event tourism , Hajj and Umrah, leisure and eco-tourism. Public finance, price level and fiscal policy, money, banking and monetary policy, and economic planning for tourism industry in KSA are also introduced

Textbook/Reference

• Hans-Jurgen Philipp, Saudi-Arabia: Bibliography on Society, Politics, Economics/Saudi-Arabian 1990.
• Rodney Wilson, et al, Economic Development in Saudi Arabia, 2004.
• John E Metcalf, Saudi Arabia: A new economic survey.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Understand and grasp the management aspects of TQM, based on a study of the gurus;
• Be able to understand concepts and techniques for managing, controlling and improving quality;
• Be able to implement TQM through a well-structured process;
• Be able to understand the concept of complete customer satisfaction through quality products and/ or services.
• Be familiar with quality tools and charting techniques, national and international quality standards, productivity and quality leverage, and data collection and analysis.
• Know current methodologies such as six sigma, TQM, Lean Manufacturing, and value Engineering.

COURSE DESCRIPTION:

The course provides a history of quality and examines a wide variety of philosophies, concepts, and techniques for managing, controlling and improving quality. The topics include the definition of quality, total quality management (TQM), an overview of the quality movement, the concept of complete customer satisfaction, quality costs; and TQM implementation process. Students will become familiar with quality tools and charting techniques, national and international quality standards, productivity and quality leverage, and data collection and analysis. Student will also be introduced to current methodologies such as Six sigma, TQM, Lean Manufacturing, and value Engineering.

Textbook/Reference

• Stephen George, Arnold Weimerskirch, Total Quality Management: Strategies and Techniques Proven at Today's Most Successful Companies, Wiley; 2nd edition 1998.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to communicate in simple terms in the chosen foreign language;
• Be able to explain different issues to tourist concerning tourism, hospitality, event, Hajj and Umrah situations and eco-tourism;
• Be able to use the new adopted foreign language in their working lives.

COURSE DESCRIPTION:

This course will introduce students to a foreign language of their choice to help them in communicating with tourist in the Kingdom of Saudi Arabia concerning tourism, hospitality, event, Hajj and Umrah situations and eco-tourism. The course will allow them to communicate in basic foreign language.