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Khaled Al-Faisal Tourism Research Centre

Services provided by the KAFTRC

The following consultancy services is provided by the KAFTRC on an externallevel:

• Market research and development. KAFTRC is able to design and implement research programmes for the private and public sectors. Market research can be undertaken in a variety of ways such as focus groups, in-depth structured interviews, telephonic surveys, industry consultations, statistical analysis, market trends and one-to-one interviews.
• Industry trends and comparative analysis. KAFTRC can analyse trends such as occupancy rates, expenditure patterns, market developments and innovations to establish a more detailed understanding of tourism-related businesses and ascertaining international and national benchmarks to promote the continued success of the business as well as inform future tourism planning and development. The TRC can also make comparisons over time to provide a broader context and perspective to the research results.
• Audits and evaluations (product and service). KAFTRC can evaluate services, products and recommend ways to improve and enhance their development.
• Marketing plans and strategies. KAFTRC can deliver short and long term marketing plans and strategies to achieve specific objectives for a business.
• Sustainable destination management and regional development. Tourism and hospitality generates sustainable employment and promotes many benefits for regions within Saudi Arabia. KAFTRC collaborates with national, regional, local authorities and private sector to develop destination strategies, marketing plans and brands.
• Analysis of Tourism impacts. Hospitality and tourism activities such as events have become increasingly recognised as important economic, social and environmental drivers. The impacts of these sectors should be understood and critically examined. KAFTRC can analyse the impacts of these sectors.