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CONCENTRATION

ELECTIVES

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of important concepts of eco-tourism;
• Be aware of development and activities of ecological sustainable tourism locally and worldwide;
• Be able to use business management context in eco-tourism;
• Understand legislative and management context under which eco-tourism operates.

COURSE DESCRIPTION:

Introduces students to key concepts in eco-tourism and ecologically sustainable tourism development and activities in Saudi Arabia and worldwide. Adopting a business management context that explores the principles of eco-tourism and how they translate into business practice, the key concepts of ecologically sustainable tourism development and how they translate into practice and includes an overview of the legislative and management context under which eco-tourism operates.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of key concepts of the business of adventure travel;
• Understand primary skills necessary to plan, organize and lead adventure touring and trips;
• Learn important interpersonal and administrative skills of adventure travel.

COURSE DESCRIPTION:

This course will give students an insight into the business of adventure travel. Students will develop primary competencies necessary to plan, organize and lead adventure outings, trips and tours that maximize participants' experiences and yet manage the inherent risks appropriately. The course will focus on the technical, interpersonal and administrative skills required to be successful in this industry sector.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of historical and cultural attractions sites in Saudi Arabia;
• Learn skills necessary to present and interpret local heritage in different regions of Saudi Arabia.

COURSE DESCRIPTION:

Analyzes historical and cultural attractions, including museums, monuments, pilgrimage sites, archeological sites, and cultural/heritage landscapes. Covers presentation and interpretation, local heritage of different regions in Saudi Arabia.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of key concepts and practices of entrepreneurship in eco-tourism business;
• Understand how to create a business plan, including goal setting, planning, marketing, and conducting research.

COURSE DESCRIPTION:

Covers the concepts and practices of entrepreneurship as applied to ecotourism businesses. Includes creating a vision, goal setting, planning, marketing, conducting research, and preparing a business plan.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to discover the techniques and strategies for dealing with difficult customers.
• Be able to identify the variables in a customer-focused organisation.
• Be able to review behaviours of difficult customers.
• Be aware of methods of improving and managing quality of service.
• Be aware of the quantitative model of service management.
• Be aware of forecasting demands for service and capacity planning.
• Recognize growth and globalisation of service.
• Be aware of current issues related to customer service management such as Saudization of service sector and GCC experiences.

COURSE DESCRIPTION:

A study of customer services accompanying core product and service products. Problems and issues related to the service mix, service-level decisions, the formulation of service policies, customer service management, the development of customer service staff, training and evaluation are analysed. Discussion covers customer information, customer surveys and suggestion, the handling of complaints and adjustments, techniques for dealing with difficult and angry customers, dissemination of information, maintenance, technical services, and the development of new customer service programs. Special attention is given to current issues related to customer service management such as Saudization of service sector and GCC experiences.

Textbook/Reference:

• J. J. Lauderbaugh, Customer Service Management, Technology Marketing Corp, 1st edition 1994.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Learn necessary skills needed in orienteering and navigating in land areas;
• Be aware of methods with minimum impact on natural environment during travelling and camp set-up;
• Understand safe, efficient and ethical practices required in guided a desert setting for the establishment and management of a camp;
• Understand important concepts of effective sanitation, water quality, impact on terrain, site selection and food preparation.

COURSE DESCRIPTION:

Students will gain skills in orienteering and navigating in land areas using a magnetic hand compass , topographic maps and global positioning systems (GPS). Student will also examine modern and traditional methods that have a minimum impact on the natural environment that they are traveling through. Moreover, This course details the safe, efficient and ethical practices required in a guided a desert setting for the establishment and management of a camp. The course highlights the importance of effective sanitation, maintenance of water quality and impact on terrain. The need for safe site selection and hygienic food preparation are also important safety issues that eco-adventure guides must be familiar with.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Learn the core skills needed for outdoor guiding;
• Learn the core skills needed for preparing, conducting and evaluating a guided tour;
• Be able to use other learned skills in other courses during practical outdoor guiding exercise.

COURSE DESCRIPTION:

In this course, students will learn in the field the core skills of outdoor guiding. Students will prepare, conduct, and evaluate a guided tour. Students will have the opportunity to demonstrate skills learned in other courses throughout the program: professionalism, environmental awareness, leadership, trip orientation, safety, survival, and legal issues.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Know the layout and equipment necessary for travel agencies;
• Know the different travel agencies’ operations;
• Know international tourism organizations and companies and their relations with travel agencies;
• Be able to organize work with convention – meeting planners on local and international basis;
• Know the latest technologies in travel and reservation information systems.

COURSE DESCRIPTION:

Introduces travel agency layout with all required equipment. Gives an understanding of the roles, operations of travel agencies. Explains the functions of tour operators, wholesalers, travel management and convention planners. Gives an overview of the latest technologies of travel information and reservations systems.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be introduced to issues related to environmental concerns locally and globally;
• Be aware of ecology system in Saudi Arabia and concepts related to conservation.

COURSE DESCRIPTION:

Students will be introduced to issues related to environmental concerns on global, regional and local levels. Concepts surrounding ecology and conservation in Saudi Arabia are explored.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be able to identify and discuss the environment and natural history of Saudi Arabia and their importance to eco-tourism;
• Understand the processes that led to the formation of major landscapes and soils in Saudi Arabia.

COURSE DESCRIPTION:

The aim of this course is to introduce student to Saudi Arabia's environments and natural history. Students will identify and discuss the environments and natural history of the kingdom (i.e.: varied coastline, mountains, volcanoes, deserts, wadis, caves, plants, animals, cultural environments, etc.) and their importance to Eco-tourism. Moreover, students will gain an understanding of the processes that have led to the incredible variety of formations in the rocks and soils of Saudi Arabia. These will be related to land use and travel patterns both contemporary and historical. Included will be rock formation, minerals, surficial geology, soils and fossil formation and identification.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of key principles of sustainable design for new and existing sites and facilities;
• Learn on site assessment techniques and environmental auditing process;
• Learn skills necessary to planning and development of outdoor recreation facilities and eco-lodges;
• Learn principles of eco-lodges operations and management.

COURSE DESCRIPTION:

Students will learn how to apply the principles of sustainable design to new developments and existing sites and facilities. On site assessment techniques and the environmental auditing process will be emphasized. This course will provide the basic background information and skills necessary to assist in the planning and development of outdoor recreation facilities and Eco-lodges. Students will focus particularly, on skills of site analysis , sustainable site and building designs, Eco-lodge operation and management.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of key principles of sustainable design for new and existing sites and facilities;
• Learn on site assessment techniques and environmental auditing process;
• Learn skills necessary to planning and development of outdoor recreation facilities and eco-lodges;
• Learn principles of eco-lodges operations and management.

COURSE DESCRIPTION:

Students will learn how to apply the principles of sustainable design to new developments and existing sites and facilities. On site assessment techniques and the environmental auditing process will be emphasized. This course will provide the basic background information and skills necessary to assist in the planning and development of outdoor recreation facilities and Eco-lodges. Students will focus particularly, on skills of site analysis , sustainable site and building designs, Eco-lodge operation and management.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Will learn key competencies needed to prepare, organize, promote, implement and evaluate an eco-tourism event;
• Will study theory, methods and techniques of program planning in eco-tourism and outdoor leadership;
• Will plan, develop and implement a program.

COURSE DESCRIPTION:

The student will examine and apply the components necessary to plan, organize, promote, implement and evaluate an event in the eco-tourism filed. The student will be able to identify the various types of events, employ a theme to the planning process and adapt the event to meet the diverse needs of the clientele. This course also involves the study of the theory, method and techniques of program planning in eco-tourism and outdoor leadership. Students will plan, develop and implement a program.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Acquire practical experience on the operational, supervision and managerial levels in a host eco-adventure tourism organization.

COURSE DESCRIPTION:

Through participation in work experience for the whole semester with a host eco-adventure tourism operation, students are provided with the opportunity to demonstrate the skills and knowledge base gained throughout the training period. As part of the mentor role, the employer will be charged with the responsibility of monitoring a meaningful training program for the student as well as providing a supportive working environment where constructive performance evaluation is conducted.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of evolving nature of eco-tourism nationally and internationally;
• Discuss issues related to standards, advocacy groups, private industry, public sector, certification and future trends.

COURSE DESCRIPTION:

This course addresses the evolving nature of the field of eco-tourism and tourism, nationally and internationally. Students will study the issues related to standards, advocacy groups, private industry, public sector, certification and future trends.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Be aware of variety and types of historical and ore-historical archaeological sites in Saudi Arabia;
• Be able to examine a selected site and identify and discuss its importance to eco-tourism in Saudi Arabia.

COURSE DESCRIPTION:

This course describes and examines the type, variety and occurrence of historical and pre-historical archaeological sites in the different regions of Saudi Arabia such as the tombs of Al-Hijr / Madain Saleh, Ar-Rabadah, Al-Ula, Tarut, Thaj, Dumat AL-Jandal and other important sites. A field trip will be conducted to a selected site.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Will learn leadership skills, leadership styles, responsibilities, decision-making, effective communications and group dynamics;
• Be aware of team management skills and conflict resolution;
• Identify issues related to leadership in eco-tourism such as professionalism, maintaining equipment, risk management and emergency preparedness.

COURSE DESCRIPTION:

Focuses on leadership skills and includes leadership styles and responsibilities, decision-making, effective communications, group dynamics, team management skills and conflict resolution. Issues such as professionalism, maintaining equipment, risk management and emergency preparedness are stressed.

COURSE OBJECTIVES:

At the completion of this course, students will:

• Will study physical geography, cultural aspects and tourist attractions of Saudi Arabia;
• Be aware of different Saudi national parks, protected wildlife and adventure eco-destinations and activities in Saudi Arabia.

COURSE DESCRIPTION:

The student will study the physical geography of Saudi Arabia, as well as the physical and cultural aspects of geography and significant tourist attractions of the kingdom from a travel industry perspective. Studies will also include National Parks, protected wildlife areas and the latest in adventure eco destinations and activities in Saudi Arabia.

COURSE OBJECTIVES:

At the completion of this course, students will:

• aware of main concepts of tourism economy;
• able to use quantitative methods to measure the financial performance of the establishments of tourism sector;
• able to forecast the impact of tourism on economics of KSA;
• aware of capital investment in tourism and trends of international tourism flows;
• be aware of the impacts of the international tourism on the economies of KSA and GCC countries.

COURSE DESCRIPTION:

This course covers the trends and applications of economics in tourism at the level of the establishments in the tourism and hotel businesses. The course focuses on the impact of tourism on economy of KSA. Also the course presents the trends of international tourism flows and their impacts on the economies of KSA and GCC countries.

Textbook/Reference

John Tribe, “Economics of Leisure & Tourism”, Prentice Hall

COURSE OBJECTIVES:

At the completion of this course, students will:

COURSE DESCRIPTION: