Khaled Al-Faisal Tourism Research Centre
The Vision, Mission, Objectives and Values of the KAFTRC
The Vision
A tourism research and consultancy centre.
Mission
To be a centre of excellence for tourism and hospitality research as well as broadening research networks and partnerships.
Objectives
- Facilitate research activities in the Saudi Arabian tourism and hospitality field;
- Enrich awareness of the importance of tourism and hospitality as a promising source of national income and employment opportunities to the Saudi Arabian economy;
- Inform appropriate policy developments and review;
- Encouragement of focused research clusters incorporating researchers from PSCJ, partner institutions and industry, nationally and globally; and
- Facilitation of under-graduate and post-graduate studies.
Values
- Academic integrity, expressed in objectivity, independent thought, informed thought and intellectual honesty;
- Partnership and internationalism through networking and active participation in global tourism and hospitality research;
- Professional and ethical standards, by upholding the highest professional and ethical conduct;
- Social responsibility, by promoting awareness and providing leadership in research responding to issues and challenges facing tourism and hospitality;
- Productivity, high proficiency and dedication to quality tourism and hospitality research.